Berlin Dance Institute
Brand Design
Art Direction
UI Design
Creation of meaning and emotion through movement and sound.
Berlin based elite dance academy Berlin Dance Institute (BDI) is in need of re-translation of their visual narratives to fully meet their standards and get an update that fits to the artistic and stylistic approach of the academies programmes, teachers and students.
Professional dance education par excellence.
The most important keywords that needed to be taken special care of while re-designing the visual langauge of the academy are professionalism and artisitc expression. The logo and design language of the BDI needed to fit to the contemporary dance education that enables so many talented young people to find their place and voice in modern dance and grow beyond theirselfes. The design needed to be human, play with motion and shapes and have an open and airy feel to it.