JUUZ Protein Soda
Brand Design
Product Design
UI Design
Protein, but make it soda.
The first protein drink that tastes like your favourite soda. Thanks to sparkling carbon dioxide and high-quality protein, JUUZ Protein Soda is the perfect post-workout refreshment!
A startup aims to pick on bigger fitness players.
JUUZ Protein Soda is a revolutionaty carbonated protein drink that, despite containing 20 grams of protein per 440ml can, is supposed to have the same flavour as a natural, refreshing lemonade.
JUUZ advertises with three fruity flavours: Lime-Papaya, Mango-Passionfruit and Blueberry-Cassis - without any whey aftertaste. This is made possible by an innovative protein raw material, which is also characterised by an outstanding amino acid profile with 12.7 grams of EAAs and 3.6 grams of leucine per can - free from sugar and lactose.
The drink is therefore positioned as a refreshing, summery alternative to the classic protein shake after training. The Karlsruhe-based start-up's protein soda is available in its own online shop and in selected regional fitness restaurants and studios.