Muli Cycles x Jürgen Vogel
Advertising
Creative Concept
Art Direction
Haudegen, family bikes and green smoothies.
In collaboration with Berlin based e-bike store Wingwheels and Muli Cycles we took actor Jürgen Vogel on a little ride through the streets of Berlin. In focus, Jürgens life with kids in the city and the well known silhouette of the Muli cargo bike. Compact, small, agile and yet very big - the perfect equipment for the urban jungle.
As a follow up porject after the clip with Daniel Brühl Jürgen was a good fit to continue the series beeing long term customer finding interest in cycling innovation and cargo bikes like the Muli concept.
Talent
Jürgen Vogel
Creative Direction & Lead
Fabian Rott
fabianrott.com
Camera & Edit
Jan Boroewitsch
janboroewitsch.de
Light & Photography
Urban Ruths
GRIP (Camera Bicycle Rider)
Oluwatotobilola Seedorf